“Stage of Soul” collection on display at Tranoï Tokyo 2026. 

The two-day event (18–19 March 2026) drew nearly 200 brands from Japan and beyond, emphasizing traditional craftsmanship in a contemporary context. AURUM’s booth, featuring its debut Autumn–Winter 2026 line “Stage of Soul,” attracted steady traffic as industry buyers browsed the handcrafted ensembles. According to the brand, the response was enthusiastic, opening dialogues with leading Japanese retailers and department stores. By the end of the show, AURUM had strengthened its presence in Asia and made valuable connections with international buyers.

Handcrafted knit bags and accessories lined the aisles at Tranoï Tokyo, reflecting the show’s focus on artisanal design. Against this backdrop, AURUM’s own textiles – rooted in Thai silk innovation – stood out for their intricate details and sustainable ethos. Representatives reported that many visitors praised the brand’s attention to detail and modern take on heritage techniques. The event reinforced AURUM’s identity as a luxury label bridging Thai craftsmanship with global trends, as new contacts from across Japan and beyond engaged with the collection.